tag:blogger.com,1999:blog-151761312012-02-16T19:51:56.594-08:00Get your internet selling marketing tips from here. I would be posting interesting articles from other sites, which deals with internet selling. If you find this useful, well then you have got to thank the original contributors. :o) Read on and use it. Its free..<br> If you need to design a website or e-commerce application, you could visit www.fuchsiasoft.comEdward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.comBlogger1151100tag:blogger.com,1999:blog-15176131.post-26421539376998916702011-02-11T22:00:00.001-08:002011-02-11T22:00:44.648-08:00

Link building should be considered phase two of any SEO campaign (on-site optimization being phase one) and is a critical component of maintaining site ranking and establishing a trust factor with the search engines. Link building is an ongoing campaign necessary for improving a website's inbound link stream which can help promote your brand and overall visibility in the search engines. Link

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-42167975785390441672010-08-06T01:26:00.000-07:002010-08-06T01:27:04.660-07:00

You might have some memory of Admiral James Stockdale. He was the guy who was Ross Perot's Vice Presidential candidate in 'the US 1992 presidential election. He didn't fare so well as a VP candidate, but he was quite an impressive military man. He was former president of the Naval War College and was the highest ranking officer in the dreaded "Hanoi Hilton" in Viet Nam. He

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-63720977591673668932010-05-23T23:04:00.000-07:002010-05-23T23:05:15.032-07:00

The following article is from a Newsletter subscribed with Perry Marshall When I was a young-pup student of direct marketing I had a job selling techie stuff to manufacturing companies by day.  By night, I'd read sizzling sales letters and ballsy offers from my fave marketing gurus.I would think: "This stuff would never work for selling to corporate B2B people like my customers." Once in a

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-60498355995194364082009-07-21T03:51:00.001-07:002009-07-21T03:51:57.825-07:00

Wouldn't it be wonderful if you had the power to convince people that your product or service was exactly what they needed, and as a consequence your in-box was filled with inquiries and your e-commerce site was stuffed with orders. Wouldn't that be great? And isn't that exactly what you want to achieve with your website? The problem is you are part of a giant online bazaar called The Web; and

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-48864805303308889182009-05-25T03:50:00.000-07:002009-05-25T03:51:08.601-07:00

The first time I heard the phrase "get in your 10,000 hours" was in an interview I did with John Carlton several years ago. He was talking about copywriting and he said if you want to be world-class-good at something, log your ten thousand hours of practice. Today I've got 2 thoughts to share about getting in your 10,000 hours:1) It's hard for most people to appreciate the rich rewards of being

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Following are the 9 Biggest SEO Mistakes which Web Designers & Web Developers should avoid. Splash Page I've seen this mistake many times where people put up just a big banner image and a link "Click here to enter" on their homepage. The worst case -- the "enter" link is embedded in the Flash object, which makes it impossible for the spiders to follow the link. This is fine if you don't care

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-31591801826780756242009-04-20T06:30:00.001-07:002009-04-20T06:30:29.138-07:00

You might think, from all the buzz about search engine optimization - SEO - that it offers a cure for all the world's business ills. Somehow, SEO has been propelled from the backwaters of Internet geekdom into the forefront of modern business marketing. For example, if Google's own search results are any indication, the interest in SEO yields almost 50% of the interest in general advertising

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-72837042851193187232009-03-12T01:45:00.001-07:002009-03-12T01:45:34.732-07:00

Are you satisfied with the conversion rate on your landing page, from ad campaigns?I hope the answer to that question - no matter what your conversion rate - is an emphatic "No!" Because no matter what your conversion rate is, there's always the chance that it can be better. You'll never know how much money you're leaving on the table until you start measuring, optimizing and testing. If you're a

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-45778808402734373752009-02-11T07:45:00.001-08:002009-02-11T07:45:22.112-08:00

Whether you are just starting a web design project, looking at revamping an existing site, or just wanting to double check the usability of your current web site you should consider these Basics of Good Web Design. These basics are aimed at new visitors/customers; your repeat customers will be judging your web site on different values. Just like wearing the appropriate clothes for a job interview

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-26518700313837886872009-02-05T08:47:00.001-08:002009-02-05T08:47:19.137-08:00

Your company website can stand out and attract visitors in three simple ways. It must draw visitors in, keep visitors on the website long enough to understand what you can offer and keep visitors coming back for more. If you feel that your current website is under-performing and the subject of online marketing brings you out in a cold sweat then check out our simple guide below to help you

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-79649668161989853132009-01-20T23:29:00.001-08:002009-01-20T23:29:05.065-08:00

SEO is an essential part of website optimization, involving the formatting of a web page so that search engine algorithms score it highly for the relevant keyword. Each page should be optimized for only one keyword so that the page is listed in as high a position as possible for that keyword.If you understand how search engines work you will be able to apply your knowledge of SEO to optimize your

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-19497953057785277642009-01-03T06:50:00.000-08:002009-01-03T06:59:03.325-08:00

You can help make sure that your site turns up in search just when it should by taking advantage of these tips from Google's Search Quality Team.Not sure if all your pages are being seen by Google? Search for your site's address after the command "site", like [site:fuchsiasoft.com]. When you see your pages in the results, check your snippet content and page titles.Include information

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-72259291692192633312008-12-21T02:17:00.000-08:002008-12-21T02:22:11.303-08:00

If you area small business ownerand you are struggling to attract and retain clientsyou are spending a small fortune on advertising in newspapers, magazines, radio or even TVthen it’s time to consider some new ways of marketing your business.I believe that the internet offers huge opportunity to small business, service professionals and large corporates alike.The online world in many ways is no

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-75760904451523716672008-10-28T04:04:00.001-07:002008-10-28T04:04:42.452-07:00

Customer discounts/incentivesWhen people fall upon hard times it is important we justify the cost of any purchase, offering special incentives or discounts can really help customers choose to purchase.If a customer is undecided between two different products it might just be the discount you give them which could swing them one way or another.Ensure you use the SG ‘credit crunch’ discount code on

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-41405378089962790312008-09-26T23:35:00.001-07:002008-09-26T23:35:13.134-07:00

So, you have finally decided to build yourself a website, but really have no idea where to start. The following 10 steps will give you some insight into what you need to address when creating a search friendly website from the ground up.While this article is not an exhaustive list of everything you need to know, it does touch base on many of the important aspects of creating a new website.

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-10911039813716973372008-09-13T07:51:00.001-07:002009-02-08T07:07:52.521-08:00

Great story on Yahoo! News this morning:Kentucky Fried Chicken is transporting its secret recipe to an undisclosed location via armed guard.Article says:"So important is the 68-year-old concoction that coats the chain's Original Recipe chicken that only two company executives at any time have access to it.The company refuses to release their name or title, and it uses multiple suppliers who

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-37359423167987825922008-09-03T07:35:00.000-07:002009-02-08T07:10:00.598-08:00

1. Define your USP - your Unique Selling Proposition. Why should I buy this, from you, today, instead of anything and everything else on the Internet?What do you uniquely guarantee? If you have a good USP, not only will a good bit of your statement fit in a Google ad, the ad will almost write itself.It may be VERY helpful to do some keyword-based market research (i.e. Livingston method) - this

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-41989206202882517872008-07-07T01:12:00.001-07:002008-07-07T01:12:06.813-07:00

Websites are quickly becoming one of the most popular ways of advertising. Whether it be a business, its product or service or something completely different, everyone of all ages is turning to the web as a method of getting their message out there. With the popularity of this marketing medium increasing and the number of websites always growing, it is obvious that everyone wants to appear at the

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-67059446785340203882008-05-19T23:26:00.001-07:002008-05-19T23:26:18.316-07:00

If you've tried your hand at building an Internet-based business but haven't yet reached the success you want, find out about these 11 deadly mistakes and how to avoid them.Not Treating What You Do as a Business.The difference between a hobby and a business is that a hobby doesn't make you money - it costs you money.If you're earnest about starting a profitable online business, approach seriously

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-85512775502968994172008-05-12T01:12:00.001-07:002008-05-12T01:12:19.660-07:00

Most of the time when we pitch to a new client we are asked for SEO guarantees. "Your competition has guaranteed top results and submission to 100,000 Search Engines and Directories". We go all out educating clients that Search Engine Optimization is all about smart work and not just adding random keywords and submitting to every directory possible. I'm writing this article to reach out to the

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-42623879120083285782008-05-02T04:46:00.001-07:002008-05-02T04:46:07.182-07:00

Keyword and description meta tags optimization tutorial for better search engine rankings. Have you ever wondered why some web pages get higher search engine rankings than others? Of course you have, if you are a web developer. You may have read or heard of a hundred ways to improve your page ranking and tried them all. Only to see dismal results and wonder what the heck went wrong.Been there and

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-90582063558661151652008-04-18T01:41:00.001-07:002008-04-18T01:41:41.465-07:00

The reason Google is the most successful search engine in the world is because they provide the best search results; pages ranked by tangible value. That tangible value is a combination  of content and links, with links being the more important factor (they assume any pages linking  in will only link to good content or risk their own ranking.)Here are a few tips that will help you take full

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-49636030616009143292008-04-12T04:44:00.001-07:002008-04-12T04:55:26.570-07:00

A sitemap is a little-known secret to enhancing your Web site's position in the search engine listings. No, it's not a killer secret that will draw in thousands of new visitors overnight, but it is an important addition to your toolset, and not hard to implement. This article will tell you why you need a sitemap, and how to create one and submit it to the search engines.The term "sitemap" can

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-10334740128289440702008-03-12T08:17:00.001-07:002008-03-12T08:17:54.823-07:00

Undertaking any new advertising campaign should also entail the optimization of your landing pages. These pages need to be set up primarily to convert the visitors that your advertising generates. No matter the method of marketing or advertising you use, even offline advertising, you should have a clear understanding of the visitors that it will produce. - What keywords, if any, led a visitor

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-45945834029573539402008-03-07T00:56:00.001-08:002008-03-07T00:56:30.634-08:00

When website owners and marketers talk about online marketing, they often refer to SEO and PPC. Email marketing can sometimes be overlooked despite being one of the most powerful methods to reach potential customers and to keep existing customers coming back for more. Perhaps a factor in this is that direct email campaigns are commonly associated with spam emails, but careful list management

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-40214464565877580082008-02-18T00:17:00.001-08:002008-02-18T00:17:38.416-08:00

Trader Tip: Use a plan and stick to it.Study and educate to a sector. Become an expert at something.“You will be wrong, you will be wrong often, and, occasionally you will be spectacularly wrong”-Barry Ritholtz, Real Money.comJust like a good exercise program, with trading you must build your strength, NOT rush to lift 200 lbs the first time. Paper trade. This builds musclesStop “noise”. Do

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-4627561288631837472008-02-15T12:34:00.001-08:002008-02-15T12:34:22.607-08:00

A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. Press releases are often sent alone, by e-mail, fax or snail mail. They can also be part of a full press kit, or may be accompanied by a pitch letter.In baseball, it's said that you know an umpire is top-notch when

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-31309030483554381872008-02-15T12:26:00.001-08:002008-02-15T12:26:52.656-08:00

Knowing how to use offline advertising in internet marketing can give you a significant advantage over your competitors, since many do not use offline methods to advertise their products. Offline advertising is particularly relevant if you are selling a product, or offering a service, that attract customers locally. For example, you could offer a fitness aid at your local leisure center. Many

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-37001111598971963332008-02-06T11:07:00.001-08:002008-02-06T11:07:13.887-08:00

There are a number of solutions that can help you monitor and measure the performance of your site better than clicking on a link looking at your stop watch.How do you know if your web server performs well with respect to server stability, connect time, and download time?Web Monitoring tools will give you the answers, as well as results of comparative test with other web servers Web Page

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-81457857369313092612008-01-24T22:50:00.001-08:002008-01-24T22:50:20.058-08:00

Search Engine Optimizers often have two different views when it comes to meta tags. One this is unanimous meta tags have definitely been devalued for use in most major search engines but you will find they are still being used as the description often times when your site is listed in the search results. Meta tags were started back in the early 90's when the Internet was just getting its brand

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-70992020429118507712008-01-15T22:28:00.001-08:002008-01-15T22:28:09.670-08:00

Do you know what's happening in your own site search? Understanding site search is one of the most important KPI (Key Performance Indicator) you should measure. According to a Forrester study, over 50 percent of major web sites fail in search usability. When your search fails to deliver, your conversion suffers. A low converting site will result is less sales and decreased revenue. Search is

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-11061781322895659402008-01-11T01:30:00.001-08:002008-01-11T01:30:43.130-08:00

The Terrible 10 Mistakes of Pay Per Click Advertising is a lot to consider, but it's vital for healthy pay per click campaigns. Whether you can actively manage your PPC accounts at this level or you need to hire a pay per click management company to do it, vigilance and precision can make a huge impact on your bottom line.Vigilance, micromanaging and attention to detail can help you avoid some

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-456781927770476072007-12-27T10:36:00.001-08:002007-12-27T10:36:16.521-08:00

Do you even know if your web site converts? Well, believe it or not web site conversion is about taking analytics and the statistic or information from your files and programs, then using them to help your visitors find what they are looking for on your web site. It guides them to do certain things while they are on your site. Like a navigational system. Things like buying your products or

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-79519312736025287572007-12-19T06:15:00.001-08:002007-12-19T06:15:46.499-08:00

Last year saw the arrival of online social media. If you operate a website or blog, you would be well advised to realign your site to exploit the popular social media sites for increased traffic.You should also introduce social media components to your site because web users are experiencing these new forms of interaction on more and more sites and they will have an expectation of the same

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-11220558483076336622007-12-13T12:46:00.001-08:002007-12-13T13:11:32.135-08:00

Many marketing experts struggle with the concept of on-site conversion. After executing on a well developed marketing plan, and generating traffic to a landing page or website, the next step is to turn your prospects into customers.Improving your online conversion rate can be accomplished in a number of ways. Generate targeted traffic.An important strategy for enhancing on site conversions

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-61740045490194846472007-11-26T04:12:00.001-08:002007-11-26T04:12:50.026-08:00

One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.   Before You Start Before you start any search engine optimization campaign, whether it's for your site or that belonging to a client, you need to

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-46719720767928139842007-10-26T04:44:00.001-07:002007-10-26T04:44:04.931-07:00

Your web site marketing strategy is the essential factor that determines the success or failure of a business web site. This is true whether your web site is an extension of an offline business, or you run an completely online business. Web site marketing is unlike any marketing you may have done using other media. However, marketing your web site on the internet shares many common core

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1421172132217178162007-10-18T11:27:00.001-07:002009-02-08T08:38:07.126-08:00

Every audio geek knows about "signal to noise ratio": How much noise and hiss is in the background that's damaging the purity of your music.Well, online marketers have their own version of signals and noise:A moaner lurks in every crowd: We ALL have defects, make mistakes, screw up orders and all that. We all get our fair share of complaints. But you've gotta protect yourself from the Psychic

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-12486997120950023402007-10-17T04:02:00.001-07:002007-10-17T04:02:11.533-07:00

Content is king and your content site is your kingdom. When the adage "content is king" was first coined, the web was, in many respects, a simpler place for Webmasters. Creating a website with ten to twenty pages of keyword rich content would generate excellent search engine results and a mass of traffic as a result. Note that keyword rich has now been replaced by keyword optimized – a

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-45605707931464561352007-10-15T07:55:00.001-07:002007-10-15T07:55:57.349-07:00

Anyone working in Search Engine Marketing knows that this industry travels at warp speed. If you're trying to market your web site or the web sites of your clients via search engines, chances are your time is limited - severely limited. To squeeze as much into my schedule as possible without resorting to self-cloning, my daily routine involves the use of a range of time-saving tools and

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-63624768215214801592007-10-12T02:38:00.001-07:002007-10-12T02:38:21.324-07:00

If you had to guess the single most important word in advertising what would it be: free, special, discount, sale, new, improved, bigger, better? So many words have lost their meaning or been corrupted by misuse or abuse that it is not an obvious choice. The words luxury, exclusive, and world class have been rendered meaningless after being applied to everything from eight hundred square

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-46887837848539550122007-10-09T23:59:00.001-07:002007-10-09T23:59:08.476-07:00

If you have a struggling internet business, you are probably facing the difficult task of how to attract visitors to your website at a price you can afford. Indeed, internet marketing is a challenge, and it takes years of persistence. There are many affordable ways to get traffic to your site. For now, we will outline the most practical ways for you to market your online business without having

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-68464081378793225022007-10-04T10:32:00.001-07:002007-10-04T10:36:05.898-07:00

Forward this message and get Paid for it.(Must have a free Paypal account to get the payment)Everybody knows that the most important asset for any internet marketer is their list. No matter what auto responder you use, if you don't have a list of qualified buyers, you're never going to make the big money.But what if you woke up one morning and your auto responder service got wiped out by some

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-90451354849255426762007-10-04T01:41:00.001-07:002009-02-08T08:39:00.069-08:00

1. Neglecting to Split-Test Your Ads. I've gotta say one of the coolest discoveries of my whole life was, in my first week of playing with AdWords 5+ years ago, noticing that "create new ad" link and seeing that I could create a 2nd and 3rd and 4th ad and try different text. Running them simultaneously, then seeing how teeny tiny changes made huge differences. I still get jazzed about this.

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-76177881824014656892007-10-03T00:49:00.001-07:002007-10-03T00:49:22.689-07:00

Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes. Here are the 7 most common mistakes to avoid: 1. Not having clear objectives:Many business people start a business without clear

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-12522458195852737572007-09-28T04:54:00.001-07:002007-09-28T04:54:33.250-07:00

If your website does not create a sense of trust in your visitors, all your efforts will be in vain. Your online business will not succeed. That's the bad news. The good news is that it is very easy to create and build trust in your online visitors. Below, I have listed all the techniques used by the hundreds of websites I have helped launch. If you have additional techniques, please add

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-76701209986151868272007-09-25T05:13:00.001-07:002007-09-25T05:13:03.991-07:00

Each of the major search engines Google, Yahoo and MSN have quality webmaster guidelines in place to prevent the unfair manipulation of search engine rankings by unscrupulous website owners. These webmaster guidelines change frequently to 'weed' out any new deceptive practices and those websites found engaging in these illicit practices are consequently dropped from the search engine rankings

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-56722149354548999252007-09-24T02:45:00.001-07:002007-09-24T02:45:59.871-07:00

With a reported 22.1% of search traffic Yahoo is second only to Google's 64.4% (src: Hitwise ) for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. As a result, I decided to write this update on how to attain superior rankings in Yahoo using today's useful tools and tactics. Overview: Optimizing for

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-25116397640443617522007-09-20T03:57:00.001-07:002007-09-20T03:57:24.562-07:00

Email marketing has exploded in growth over the past few years, as marketers have continued to see the benefits and outstanding ROI this marketing medium can bring. However, despite the great results being attained, many marketers still overlook a very important component of their email marketing campaigns: The Subject. Just about everyone who uses email knows about the subject line. It's the

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-91321766987546072372007-09-19T01:50:00.001-07:002007-09-19T01:50:28.945-07:00

Now that you've designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. The process of keeping the content on your site current is called website maintenance, and it's important to keep both visitors and search engines supplied with new information. Just like regular maintenance on your car, you

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-4477586625809979152007-09-19T00:26:00.001-07:002007-09-19T00:26:55.042-07:00

When followed, the guide will prove to be quite a valuable web design resource. From the inexperienced to the experienced, this guide has something for everyone. The Process of Great Web Design Just to make sure we are all on the same page, lets begin with the basic definition for "web design". According to Wikipedia, web design is: "a process of conceptualization, planning, modeling, and

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-7841552065880448192007-09-17T02:32:00.001-07:002007-09-17T02:32:45.969-07:00

How a subject views a book page, a store display, an advertisement or other visual stimuli is measured using sophisticated tools that track eye scan, also called eye movement. These tools measure which design elements capture visitors' attention and which don't. Eye tracking is used in virtually every kind of marketing - TV ads, billboards, product packaging and web sites - to determine

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-71502043031237350932007-09-14T11:42:00.001-07:002007-09-14T11:42:35.424-07:00

First, what is DealDotCom? It’s a free-to-join membership website that will sell internet marketing products at a discount. People with internet marketing products will take them to DealDotCom and offer them at substantial discounts. DealDotCom will then offer these products to its membership and take a commission on all sales. That commission will be shared with its affiliates who will

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-44507209361011236432007-09-12T01:41:00.001-07:002007-09-12T01:44:26.791-07:00

There are many aspects in regards to search engine optimization. There are on-page procedures such as optimizing meta tags, titles, page copy, urls, alt tags and the like. We also know that another important aspect is off-page seo whereby a lot of time and effort is put in in order to obtain quality inbound links to your site. This normally takes the shape of directory submission, article

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-71190816642950055732007-09-10T01:20:00.001-07:002009-02-08T07:11:04.168-08:00

The cynics in the crowd will say, "OUR MONEY!!!" ...but that ain't necessarily the case. As anyone who's had Quality Score problems will know.Google wants much more than that. If that was all they were after.... they wouldn't have any. It's their willingness to walk away that makes them successful. (And there's a lesson in that, too.)Today, some clues to the difference between what is merely

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-14937798037455579662007-09-04T13:21:00.001-07:002007-09-04T13:21:01.385-07:00

It has become an article of faith that the Web is all about content; content is King on the Web as opposed to television where commercials are king. It seems that television networks just can't wrap their heads around the Internet and fit it into their standard commercial box. The traditional media's tactic of last resort, buying-up the competition and imposing its commercial will, just

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-9166379676057592782007-09-04T13:04:00.001-07:002007-09-04T13:04:46.446-07:00

1. Think Audiences Not MarketsWhat's your market? Hire a consultant to help you with your Web-business problems and one of the first questions he or she will ask is, what's your market? How about eighteen to thirty-four year old, single male college graduates with a dog named Spot; or maybe forty-five to fifty-nine year old married women, who hate their husbands and can't get their adult children

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-57426479048449783222007-08-31T00:26:00.001-07:002007-08-31T00:26:08.855-07:00

What is a regional web site? A regional web page is one that focuses in on a specific area such as a city, county, state, country or area of the world. You do not have to have a regional web site to add a regional component to your site. There are two types of sites I am going to talk about. First is the regional site itself and then a web site with a regional section in it. If you already have a

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-2314175173291014702007-08-28T14:37:00.001-07:002007-08-28T14:37:54.771-07:00

So which is more important, to please the visitors or the search engine spiders? The unequivocal answer is to please the visitors. What good is a site that attracts spiders but not actual people? And what good is a site that only attracts some visitors but not search engine spiders? In this article, we will go over writing content that interests and pleases both your readers and the spiders. So

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-9855724420300544272007-08-27T01:24:00.001-07:002007-08-27T01:24:07.954-07:00

The most important thing to consider, when first thinking about any website, is the user. Like so much marketing, websites are, unfortunately, too often developed 'inside out' (company focused) rather than 'outside in' (customer focused). All website users have their own reasons and objectives for visiting a site. No matter how targeted, any website has to communicate with a wide range of

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-25139477145047592942007-08-24T05:09:00.001-07:002007-08-24T05:09:45.503-07:00

There is a current and active way to knock a website out of Google's search engine results. It's simple and effective. This information is already in the public domain and the more people that know about it, the more likelihood there is that Google will do something about it. This article will tell you how it works, how to get a website knocked out of the search engine rankings, but most

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-35375515277496646962007-08-23T13:24:00.001-07:002007-08-23T13:24:30.456-07:00

If you have a loyal customer base, but haven't used a regularly scheduled newsletter to communicate with then, then its time to develop a monthly newsletter. Electronic newsletters are a great way to share information, promote your products, and solicit feedback from your most important customers. If you want to develop effective newsletters, you'll need to follow these seven proven tips for

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-31368723252125722612007-08-19T14:01:00.001-07:002007-08-21T12:34:57.039-07:00

Getting your product on the market requires exceptional product knowledge, creativity, imagination, persistence and energy. Here are five steps that can be implemented with low, or no cost. Now, in some cases, your "product" may be you! Are you a professional speaker? Success coach? Entertainer? ... Take these steps and get your product on the market in record time. 1. Create a Marketing Plan

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-68620536931982881432007-08-19T13:59:00.001-07:002007-08-19T13:59:05.420-07:00

Do you have a website that is getting very little or no traffic at all? Well, there are ways that you can change that even on a small marketing budget. We will review each of the strategies you can use to promote your website, and then we will try to assimilate them into a single, uniform strategy that is both highly effective and affordable. First of all, TV commercials, radio ads, and print

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-57891283280190652252007-08-19T13:08:00.001-07:002007-08-19T13:10:06.968-07:00

Before you set out to march your way to the top of search rankings you'll need to take a good survey of the terrain ahead. You need to do a good amount of keyword research. Surprisingly, many webmasters seem to have stepped past this important starting point, and doing so has most definitely set obstacles, some impassable, in their path. Keyword research is the only way to approach SEO with

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-22476020466975180772007-08-19T13:05:00.001-07:002007-08-19T13:09:50.965-07:00

A man walks into a typical commercial office building and looks around. He sees a receptionist at the desk who asks him to sign in before getting on the elevator.He looks around and sees the normal hustle bustle of the typical business day that it is. He sees people standing around probably on a break just chatting. He sees a man with a mop cleaning the floor. He looks around and sees a water

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-9881393972076700442007-08-10T12:05:00.001-07:002009-02-08T07:12:43.750-08:00

This article was originally borrowed from email newsletter from Perry MarshallOne of the most powerful gifts I was ever given was Paul Zane Pilzer's "Economic Alchemy." That was 15 years ago and at the time I only had the slightest inkling of what that could truly mean. But I was riveted. He explained that wealth and resources are not things that are merely dug out of the ground or "negotiated

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-38069648383947132462007-08-01T07:35:00.000-07:002007-08-01T07:41:48.537-07:00

Most webmasters go totally "gaga" for top 10 rankings in Google. And for good reason, Google is the most dominant search engine on the net and will deliver the largest amount of traffic.Even those webmasters who are fortunate enough to get No. 1 rankings for their keywords in all the three major search engines will tell you Google is the one that will deliver the majority of their traffic. Hands

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-13868683309815456052007-07-11T00:29:00.000-07:002007-07-11T00:36:57.557-07:00

The html title tag of a web page's html header is the single most important "on page" element when it comes to search engine optimization. That being said, is the best use of this valuable real estate served by including your business name in the title? Chances are the answer is a resounding "no!" The title tag is an html tag which occurs in the header of a web page's code. The first thing I

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-9152355785164928342007-06-12T23:28:00.000-07:002007-06-12T23:35:23.137-07:00

How did peeves become pets? Don't know. Don't really care. But all of us have our pet peeves when it comes to surfing the net for information.Here are the top 10 according to many surveys:1. Pop UpsPop ups come in many flavors: entry pop ups, exit pop ups, delayed, small, large, multiple, Flyin, scrolling, always on top, browser stopping, surf interrupting, must be cleared to move on, viagra, and

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-55267978792332982462007-06-11T04:14:00.000-07:002007-06-11T04:19:44.957-07:00

Before I get started, it is worth defining social media. It has become a widely used and abused term that means different things to different people.My definition of social media is:'online technologies and practices that people use to share their opinions, insights and experiences with each other. Information can be shared as text, images, audio or video via blogs, message boards, wikis, RSS,

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-41516082930096558032007-05-27T11:41:00.000-07:002007-05-27T12:33:07.902-07:00

You would think that everyone in business would be able to tell you what they do and why you should be doing business with them; unfortunately the sad truth is many business executives can't. In fact one of the biggest problems in designing websites has always been getting appropriate raw material that can be turned into meaningful presentations: a handful of badly written brochures and a few

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-9617305804877828032007-03-29T10:48:00.000-07:002007-03-29T10:57:19.821-07:00

Do you have a website that is getting very little or no traffic at all? Well, I can put you on a path to changing that within the time it will take you to read this article. We will review each of the strategies you can use to promote your website, and then we will try to assimilate them into a single, uniform strategy that is both highly effective and affordable.First of all, TV commercials,

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1166498297587515412006-12-18T19:17:00.000-08:002006-12-18T19:18:17.606-08:00

Tailor your users' search experience with Custom Search Engine Create your own tailored search experience for your users with a Custom Search Engine that reflects your knowledge and expertise. If you're using AdSense for search, you can link your account to your custom search engine and add a new revenue stream from the ads within the custom search engine results. In a few quick steps you

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1162991839058929742006-11-08T05:06:00.000-08:002006-11-08T05:17:19.346-08:00

What do you see when you search for your company or brand name? Is there anything on the first page of the search engine results that you wouldn't be proud to display on your home page? Consumer review sites, blogs and forums have made it easy for anyone to say whatever they want about your company, whether they be disgruntled customers or competitors who like to play dirty.If you're in a

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1154001308668574752006-07-27T04:55:00.000-07:002006-07-27T04:55:08.713-07:00

In Eyetrack III, we observed 46 people for one hour as their eyes followed mock news websites and real multimedia content. In this article we'll provide an overview of what we observed. You can dive into detailed Eyetrack III findings and observations on this website -- use the navigation at

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1148468854299158762006-05-24T04:04:00.000-07:002006-05-24T04:14:28.830-07:00

During the 19th and early 20th centuries, a rancher would mark his cattle with a brand. This brand, depicting an image unique to his ranch, distinguished his cattle from another's in the event of a broken fence. Branding, in today's modern marketing world, operates much the same way. It seeks to distinguish a product or service from the competition and create a lasting impression in a prospect's

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1145431634815079052006-04-18T23:59:00.000-07:002006-04-19T08:24:56.706-07:00

Google AdSense - http://www.google.com/adsense - is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affiliate programs. Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money. Simply sign up for a free account, grab your

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com1tag:blogger.com,1999:blog-15176131.post-1138449789514179292006-01-28T04:03:00.000-08:002006-01-28T04:03:11.576-08:00

Back in 1994 after you created a website for your business, marketing was fairly simple. Generally you would make changes to your HTML code for search engine optimization and for the most part promoted your website through offline methods. These may have included business cards, letterhead, print advertising and other such methods. Whether or not your site was listed on the only search engine,

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1138254948396235002006-01-25T21:55:00.000-08:002006-01-25T21:55:48.443-08:00

If you are very interested in creating your own content you should make yourself familiar with the necessary steps required when writing content for business use.Create a DraftWhen you start writing you should begin with a draft of your information. Regardless of whether you are writing a paragraph or a book you should write down the basic thought or information that you are trying to put across

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1137487880908595422006-01-17T00:27:00.000-08:002006-01-17T00:51:20.926-08:00

You're going to learn how to write irresistible email sales letters - sales letters that could potentially put thousands of dollars, if not more, in your pocket. 1) Write To Your Target Market Before you sit down to write your email sales letter, you've got to determine exactly to whom you're writing. This is a master key to getting results from email marketing.Ask yourself these questions:

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1136544183164233732006-01-06T02:43:00.000-08:002006-01-06T02:54:24.066-08:00

As you know, every year is always rocked by a plethora of changes in the search engine marketing world. The acquisition of smaller companies by the Big 3 changes the marketing landscape as we know it every month and with every update to the index that is made, we hold our breath and hope that we come out better (if not, the same) in the end. So when it comes to the new year, there are many things

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1136191208038650622006-01-02T00:40:00.000-08:002006-01-02T00:40:08.073-08:00

Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy. Pay-per-click is the fastest-growing segment of all advertising, reports the Interactive Advertising Bureau. Last year (2004), Yahoo! alone ran more than 250 million individual listings, according to

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1135333549395828002005-12-23T02:25:00.000-08:002005-12-23T03:01:36.680-08:00

Are you always looking for new and better ways to market your web site? Search engines are always on the look out for fresh content. When doing a search you don't want old content popping up, you want to have the most up to date information. Search engines will generally reward those sites which provide new content on a regular basis i.e. daily or even bi-weekly.On of the best ways to provide

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1132564322818437422005-11-21T01:12:00.000-08:002005-12-23T03:10:44.610-08:00

By Jason OConnorColor is often overlooked in the business of optimizing websites for better returns on investments. Website sales can be greatly affected by simply changing its colors. Ever come across a website that uses some funky combination of print and background colors? If you ever want to experience an eye-twisting headache, try reading yellow print on a blue background. The reason you see

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1131700649142775862005-11-11T01:17:00.000-08:002005-12-23T03:21:34.646-08:00

By Sharon HousleyThe age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Content is truly king, the fresher the content the better the site. What many webmasters fail to realize is that there is an endless supply of content on the web that is freely available to webmasters.Not

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1129724466760622832005-10-19T05:21:00.000-07:002009-02-08T07:16:27.791-08:00

In the late '80s, an infomercial was shot for a product that everybody *should* have: a video designed to help parents talk to their teenagers about drugs. It was such an appealing project that everyone wanted to help with it. It was hosted by Nancy Reagan; it was nothing less than a beautifully-produced, inspiring infomercial about making America a better place for kids.They bought the airtime

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com10tag:blogger.com,1999:blog-15176131.post-1129293690552217362005-10-14T05:41:00.000-07:002005-12-23T03:34:04.943-08:00

By Alli Ross StickyArticle.comA recent study by Nielsen/NetRatings reported that Amazon.com converts 12.8% of its visitors into sales. Now, why does Amazon have such high conversion rates while the majority of sites on the internet are only obtaining about a 1% conversion rate? It's simple. Amazon invests lots of time and effort into improving their conversion rate. They know that small changes

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1128336441579650972005-10-03T03:47:00.000-07:002005-12-23T03:51:17.636-08:00

By Robin NoblesIt's a common occurrence. SEOs often spend countless hours trying to 'break" a search engine's algorithm."If I could just crack Google's algo, my pages would soar to the top of the rankings!"Let's look at some flaws in this way of thinking.1. Picture the Google engineers and tech folks turning the algo dial as soon as you "think" you have "cracked" the algo. Your rankings may fall,

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com2tag:blogger.com,1999:blog-15176131.post-1128171133428172542005-10-01T05:52:00.000-07:002005-10-01T06:01:24.320-07:00

By Mark JoynerSimple effective plans executed with enthusiasm lead to great success.And here's a simple and effective plan that gives me and my clients fantastic results every time I use it.Step 1. Create a Linear PathHave you ever put two bones in front of a dog? What does it do?Well, if you've done this before you'll know that the dog goes crazy. He sniffs back and forth between the two bones

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1127120260318001092005-09-19T01:57:00.000-07:002005-09-19T01:57:40.930-07:00

By Chesa Keane Once a website has been created and published, many new website owners think that the web development project is finished. But in reality, the real work is just beginning. In order to create a money-making site, traffic must be generated and driven to the website. There are several effective methods that can be implemented in Tier II of the SEO strategy to create this web traffic.

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1126808865918878712005-09-15T11:27:00.000-07:002009-02-08T07:19:28.629-08:00

"Sometimes Google AdWords is the least effective way to reach your target customer."A chance conversation in New York City shows why other advertising media may be better for you - because each form of advertising slices the world in a different, unique wayLast May I was in New York City for Gary Bencivenga's now-legendary copywriting seminar, and taking the day off on a lovely Sunday afternoon.

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1124361284136945732005-08-17T03:20:00.000-07:002009-02-08T08:34:15.631-08:00

Lie #10 : "Build a superior product, offer a superior service, and provide elegant solution to difficult problems, and you will be successful." NOT true.There are all kinds of highly educated, talented people who are selling custom doors at Home Depot. It's not what they want to do, it's not what they should be doing - so why are so many talented people having such a hard time? Here's why: What

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com1tag:blogger.com,1999:blog-15176131.post-1124300031014335812005-08-16T10:30:00.000-07:002009-02-08T08:33:45.016-08:00

Lie #9: 'All customers are to be treated as demi-gods' Some of us kill ourselves trying to do this AFTER the sale, which is fine. Except... some customers simply *are not worth the effort.* What are the 'bottom 10%' of your customers like?--They beat you up on prices--They pay late--They expect special treatment--They're rude--They don't respect your boundaries. Well today I'm giving you

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1124182175154624752005-08-16T01:49:00.000-07:002005-08-16T01:49:35.156-07:00

What does the Wall Street Journal have to do with Google AdWords? Plenty. The Wall Street Journal advertises for new subscriptions with Google AdWords. But that's not what I'm going to talk about today.No, what I'm going to talk about is the WSJ's famous direct mail letter, the one that's been selling millions of subscriptions. They mail 30 million copies of that letter per year. This two page

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1124299651658187272005-08-15T10:24:00.000-07:002009-02-08T08:33:17.149-08:00

Lie #8: 'You can't charge premium prices for a commodity product.' If you're fooled into thinking this is true, you'll live by cheapest price and die by cheapest price all day long. People who believe this have thin profit margins and low morale. But they don't have to. Case in point: Starbucks, AOL, and Microsoft are ALL in commodity markets but have managed to re-define the rules such that

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1124299457458953312005-08-14T10:19:00.000-07:002009-02-08T08:32:50.678-08:00

Lie #7: 'If you want to educate customers about new ideas, you have to buy 'em all doughnuts, lunch or dinner, and do a big dog & pony show.' Is your product or service something that's really cool, really useful, and really helpful to people -- but the problem is, nobody realizes how much they need it? There was a new technology that I sold at two different jobs. Basically it was another one of

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com1tag:blogger.com,1999:blog-15176131.post-1124299136106358942005-08-13T10:18:00.000-07:002009-02-08T08:31:21.120-08:00

Lie #6: 'People need to see your advertisement 6-12 times before they'll remember it.' If your ad does not work one time, it ain't going to work twelve times. This lie is used to sell all sorts of advertising space and campaigns that are a waste of money. And because the people who tell you this ALSO tell you you can't measure advertising, you have no way of knowing whether they're right or

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com1tag:blogger.com,1999:blog-15176131.post-1124299065577648622005-08-12T10:12:00.000-07:002009-02-08T08:30:38.004-08:00

Lie #5: 'You have to pay your dues now, but in only 2-3 years you'll have enough customers and referrals that you won't have to cold prospect hardly at all.' There are two things wrong with this statement: The first part, and the second part. First let's talk about 'paying your dues.' There's a traditional salesperson's version of this -- and then there's the guerrilla marketer's version. The

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com0tag:blogger.com,1999:blog-15176131.post-1124298027294171132005-08-11T09:52:00.000-07:002009-02-08T08:29:25.980-08:00

Lie #4: 'Prove to your customer that you're willing to work harder, drive more miles, and bend over further than everyone else to earn his business.'This one's pretty subtle. At first glance it seems like foolishness to say that anything less than fantastic customer service is going to cut it in today's marketplace. But here's the thing: Most sales people try to communicate this way too soon,

Edward Anil Josephhttps://profiles.google.com/114274791000780682177noreply@blogger.com1