If you are
a small business owner
and you are struggling to attract and retain clients
you are spending a small fortune on advertising in newspapers, magazines, radio or even TV
then it’s time to consider some new ways of marketing your business.
I believe that the internet offers huge opportunity to small business, service professionals and large corporates alike.
The online world in many ways is no different to the offline marketing world. On and offline, it’s all about people. In fact, if you think about it, every dollar that is spent online must come from an individual choosing to spend their money with a particular website.
Creating an effective website that brings you new customers and makes you money will be more likely to happen if you successfully build relationships. This means building a genuine relationship with visitors to your website so that they come to like and trust you enough to give you their money!
This is relationship marketing. Next step is leveraging yourself as an expert so that clients come chasing you. Online Marketing provides the opportunity to simplify both of these strategies. Selling as was used in the past is gone. Every day we are overwhelmed with marketing and sales messages and it’s impossible to take it all in - even if we wanted to - and I’m sure you, like me, don’t particularly want to be sold to. What you want is to have clients choose to want to buy your products and/or services, because they have come to see you as an expert AND they have formed a relationship with you built on trust, knowledge and authenticity! Having an Effective Website and/or Blog and using your web presence to attract and build a database allows you to form the beginnings of a relationship with prospects. Allowing your prospects to get to know, like and trust you through an Email Newsletter over time gives you the opportunity to leverage yourself as an expert and convert prospects into clients. No hard selling allowed or required. These are simple Online Marketing strategies you can implement almost immediately to begin leveraging yourself as an expert in your industry and begin fostering an ongoing relationship with prospects. Original Source:
http://blogbybelinda.com/pull-marketing-relationship-marketing-easy-marketing.htm
