How To Write Irresistible Email Copy

You're going to learn how to write irresistible email sales letters - sales letters that could potentially put thousands of dollars, if not more, in your pocket.

1) Write To Your Target Market
Before you sit down to write your email sales letter, you've got to determine exactly to whom you're writing. This is a master key to getting results from email marketing.
Ask yourself these questions:

• What do your prospects/customers want?
• What frustrates your prospects/customers most?
• Who else is selling something similar to you?
• Why should your prospects/customers believe you?
• Why should your prospects/customers respond to you instead of to someone else?
• What kind of appeals will your target market respond to?

2) Craft A Compelling Subject Line
Before your email can create results, you've got to compel your recipients to open it. So how do you do that? Well, for starters, there are four types of email formulas you can use as a guide in crafting subject lines for your email.
Here are those four appeals:

• State a powerful benefit.
• Pique their curiosity.
• Write your subject line with a news angle.
• Quick and easy appeal.

Key point to remember: Write at least 50 subject lines before you decide on which one to use. Take the best two and test them against each other in your marketing campaign.

3) Tell Them The Benefits Of Your Offer
Sit down and write every conceivable benefit your product has. Don't know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Here's a rule of thumb for benefits: ask yourself "What can my product or service do for my customer?" Then begin to write your letter telling your reader what's in it for them. Tell them how much better life will be for them after they buy from you. Tell them how much better they'll feel. Tell them how their peers will respect them more.

4) Appeal To Their Emotions
When selling anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to stir up. Do you need to stir them to: anger, curiosity, greed, ego, vanity, fear, hope, and/or fear of scarcity?

5) Make Them Believe You
To convince people to buy your product or service, you must make them believe you. How do you do that? Here are three ways you can build credibility with the readers of your sales letter:

• Provide testimonials.
• Include endorsement letters from authority figures in your industry that your prospect would listen to.
• Make your offer and promises sincere and believable.

6) Offer A Money-Back Guarantee
It's true. Nowadays, trying to sell without some type of money-back guarantee is a losing proposition. You've got to have one. And the stronger your guarantee, the better your response will be. You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full year guarantee. Here's an interesting fact. The longer the guarantee the less returns you'll have! Here's why: it's human nature to procrastinate, and the more time someone thinks they have to get a refund, the more they'll put it off or forget about the refund altogether.

7) Clearly Ask For The Order
It happens all the time. Marketers make fantastic sales presentations yet they don't clearly ask for the order or they make it confusing to order. Statistics show that you need to ask for the order at least three times to close substantial sales. On top of that, make sure you offer several ways for your prospects to order. Or if you only offer one way, make it crystal clear how. Describe it in detail and ask for the order. Then ask again.

8) Make Your Sales Letter Eye-Appealing
It's a well-known fact. Large blocks of copy are intimidating and will often hinder people from reading through your message. The solution? Break up paragraphs into three or four sentences. Use a lot of subheadings throughout the email letter. And use asterisks, dashes, ellipses (...) to give your copy more rhythm.

Noah Fleming (nfleming@cogeco.ca) (http://www.empowerism.com/e/143854)