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Monday, August 01, 2005

The 10 Big Lies of Work at Home Opportunists

By Michael Hetzer
The Artful Affiliate
http://www.michaelhetzer.com

1) Earn $300/hr filling out surveys! I mean, get serious. If you could really earn $150/hr. as a paid survey-taker, would anyone bother to go to college? We'd all just sit at home in our pajamas and "fill out short surveys" and wait for the checks to pour in.

2) Earn $300/hr as a paid shopper! One fabulously famous woman in New York City earned $7,000 in a month as a paid shopper and was featured in The Wall Street Journal. No one, not even her, has been able to repeat the feat. Frankly, I doubt the veracity article (It was the online edition). Do the math. Nothing adds up. Even if the article is true, at $7,000/mo she didn't earn $300/hr, and that would be before expenses. Finally, am I being a stickler by pointing out that mystery shopping is not really a work-at-home job?


3) Get a free car! In the scheme of work-at-home schemes, this one is actually true. True, that is, if you're willing to drive a car so covered with ads it looks like it belongs in NASCAR. I mean, what will the neighbors think? Waiting lists go on for months and it is not available in all cities - a fact you only find out AFTER you subscribe to the service.


4) Earn $100/hr. stuffing envelopes! The keyword term "stuffing envelopes" gets hundreds of thousands of hits in a typical month, which just goes to show you how far this notion has seeped into the national psyche. It's nonsense. Most bulk mail is processed by bulk mailing houses that use equipment, or employ low-paid, immigrant labor at their facility. Think about it, how would you get the envelopes to stuff? They'd have to mail them to you! In reality, this is a thinly-disguised pyramid scheme, or multi-level marketing (MLM). You pay a sum, then recruit your friends and family to pay a sum under you. No envelopes are getting stuffed, but money is changing hands. It's a great idea, if you don't mind ripping off your friends and family.


5) Earn $1000/day as an eBay drop ship seller! Drop shipping is when you sell other people's products without even having them in your possession. You run the listing on eBay and when it sells, you send the order to the drop shipper. Trouble is, eBay is clogged with these products. You can easily spend hundreds of dollars per month on listings that look, well, remarkably like the listings of other people just like you, who are, just like you, trying to sell the very same drop-shop products on the very same margins. Look at it from the manufacturer's point of view. What a diabolically great way to dump a lot of junk without any marketing expenses. Seriously, if it was so easy to move this junk on eBay, why aren't they selling it there themselves?


6) Start earning $1000/day as an affiliate marketer! Affiliate marketing is when you work as an online manufacturer's rep for the products of many different companies. This is not a scam, but nor is it quite as easy as it was in 2002, when this home-based work exploded. The lure of fast money drew in tens of thousands of people, mostly dabblers, who bid up advertising costs, wrote bad ads with no websites and little or no understanding of what they were doing or even the product they were selling. Google has adapted to try to push them out, though the high cost of keywords has done more to that end than anything. You can still make $1000/day, but you'll have to know a lot more than you did in 2002. Good. I run my own a course in how to get started in affiliate marketing the right way. Learn more by going to: http://my1stgoogle.michaelhetzer.com


7) Earn money while you sleep with our automatic money machine. Sell XYZ product and build your own income empire. Pay attention to the word, "build." This is code-speak for MLM. As soon as they ask you to make a list of 25 of your friends and relatives, run screaming for the BACK button. It's MLM, and the world is still waiting for the first MLM business that actually makes money for all but .05% of the people who join (or should I say, got scammed).


8) Make money part-time assembling crafts and jewelry! If only this were real. It's isn't. You don't actually assemble anything, unless, that is, you feel like it doing it for fun. Sure they send you all the parts and instructions and help you sell your "product." But your real product is the craft and jewelry assembly business. Yep, it's another MLM. You earn money is recruiting others into the scheme, usually friends and family.


9) Earn money while you sleep! I love this one. Especially since it means nothing. I can teach anyone in 10 minutes how to earn money while they sleep. These claims are usually related to pre-packaged, online stores. For example, for a fee, you get a website "stocked" with pharmaceutical products. You get paid 50% commission on everything someone buys off the site. Basically, it's a pre-packaged affiliate marketing plan. Now, ask yourself, how many spam emails do you get a week for pharmaceutical stores? Behind every email is a poor soul trying desperately to recover his/her investment. To help them out of their pickle, the packager sells them bulk email lists, pop-unders and all the things that seasoned affiliate marketers know are money- losing propositions. These poor souls, who wanted merely to earn some easy money at home, are sinking in quicksand, the harder they work to get out, the deeper they sink. Shameful.


10) Earn $100/hour with your own candle business! When's the last time you bought a candle from anything but a store, or perhaps an in-home party? Uh, never. That's right. So what's going on? If you've read everything up to here, then you already know what this is. That's right. Sign up your friends and family to start their own candle business. What a world! Just think, if these people had their way, we'd all be making and selling candles to each other.


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Michael Hetzer is the founder of My 1st Google, an online training course that teaches affiliate marketing. He is an author, consultant, and sought-after speaker on the subject of affiliate marketing under the heading, "The Artful Affiliate." You can contact him at: Michael@michaelhetzer.com


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