Yahoo! would soon launch its own Adsense program to counter Google's dominance in this part of the net. The paid-search advertising market is worth billions and is expected to be worth tens of billions in a few years time. Yahoo! is betting that market will support a growing network of small to medium sized online publishers who will in turn bring more revenues to Yahoo!.
Google, which generates over 90% of its enormous revenues from the AdWords program, might face serious competition from Yahoo!, which currently receives about 60% of revenues from paid-advertising.
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